Number 1 Ranked Amateur Chris Williams Turns Pro, Signs With Nike #10FingerGrip

The Nike family has added another #1, this time it’s the #1 ranked amateur in the world- Chris Williams.  Williams has decided to hang up his amateur spikes for his shot at the pro ranks and has signed a head-to-toe deal with Nike.  [Read more…]

Golf Channel’s Show “In Play” Gives Us A Pleasant Look Into the Life of the Tour’s First Female Caddie- Fanny Sunesson

One of the most lasting memories of Nick Faldo’s career is that he had a female caddie- Fanny Sunesson.  Just who was this Swedish brut who toted the clubs of Nick Faldo, Henrik Stenson, Martin Kaymer and other pro’s over her 25 year career?   [Read more…]

2013 Travelers Championship Preview, Picks + Predictions Plus the Driver-Off-The-Deck BOLD Play of the Week

Fresh off the annual grind-fest that is the U.S. Open, the PGA Tour stays on the East Coast and treks to Cromwell, CT for the Travelers Championship.  For the week after a major, the tourney boasts a pretty stout field as U.S. Open champ Justin Rose, as well as Hunter Mahan, Bubba Watson, Rickie Fowler, Jason Dufner, Lee Westwood, Webb Simpson and other notables will be teeing it up this week.  [Read more…]

2013 U.S. Open at Merion- Why the 6,996 Yardage Is A “Player Marketing” Mental Trick and How Merion Will Show Its Gnarly Teeth

When’s the last time you saw a retail store of any kind list a price as $20.00 instead of $19.99?  Or how about gas sold for $4.00 instead of $3.99?  It’s not that these businesses are laughing away those pennies, but rather they’re fully aware of the mental barrier of what adding that extra penny onto the price does to consumer’s mindsets.   [Read more…]

Phil Mickelson Nearly Holes Approach Shot on 18th Sunday at FedEx St Jude Classic

Is there anyone in golf who gives us better expressions and reactions than Phil Mickelson?  The man who is arguably the most honest behind the mic on Tour also just might be the most honest and telling with his facial expressions on the course.   [Read more…]