2013 U.S. Open at Merion- Why the 6,996 Yardage Is A “Player Marketing” Mental Trick and How Merion Will Show Its Gnarly Teeth

When’s the last time you saw a retail store of any kind list a price as $20.00 instead of $19.99?  Or how about gas sold for $4.00 instead of $3.99?  It’s not that these businesses are laughing away those pennies, but rather they’re fully aware of the mental barrier of what adding that extra penny onto the price does to consumer’s mindsets.   [Read more…]